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Curriculum Planning

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Course Design

 

 

Ÿ  School Required Course

Ÿ   Introduction to Hospitality (3/3)

This course defines the sectors of the hospitality industry, and the elements that interrelate to provide services and products to the tourism consumer. The impact of the hospitality industry, in particular operators, accommodations, food and beverage, attractions, event management and gaming are significant in their contribution to the world economy in terms of job creation, travel expenditures / receipts and purchasing of goods and services from local economy suppliers. This course will introduce the student to the hospitality industry, its key associations, service providers, the “host” and “guest” relationship and operational areas of the industry. This course will introduce career choices in the hospitality industry and prepare students for further study in their chosen fields.

 

Ÿ   Service Management (3/3)

This course will provide the student with service quality concepts, principles and practices through which tourism, hospitality, and other service oriented businesses operate. The student will study a broad range of specific tools used by managers for planning and control in quality service delivery. The course will cover such areas as the nature and role of services within the overall economy, operationalizing quality within service delivery, understanding consumer service needs and wants, and finally, designing and implementing suitable service systems within organizations. Through case studies the student will examine theoretical models and compare and contrast them with applications. Students also discover how to evaluate customer service potential and issues in a specific organizational context.

 

Ÿ   World Travel and Food Culture (3/3)

This course introduces students to key terminology and concepts in the field of food studies, particularly those in relation to the role culture, politics, economics and geography plays in influencing food beliefs, attitudes, behaviors and use. Students will gain an understanding of the current cultural, religious and ethnic foodways around the world through the study of various cuisines and their changes over time.

 

Ÿ   Seminars on Professional Topics (3/3)

 

Program Required Course

Ÿ   Travel Agency Business Management (3/3)

There are some contents that this course included. First, introduction to travel industry and its development history. Second, to know some products of travel agency and other related supply chain management in travel operations. Third, study the professional skills in travel industry. Fourth, discussion the travel marketing and the future development.

 

Ÿ   Business Management (3/3)

In addition to the core management concepts and theories, management procedures, management environment, decision making, planning and strategy, organization, leadership and control of individuals and teams, and intend to discuss the case of relevant management practices, which presenting contemporary management issues and the environment that managers will face. Through course lectures, group reports, discussions and exams, and so on, we hope the learners can apply more modern tools to manage the organization, and become an effective manager. Also, be effective in the management functions of planning, organization, leadership and control in the hospitality industry.

 

Ÿ   Professional English (3/3)

Students will get some abilities from this course. First, correctly use the specialized tourism terminology. Second, enhance the ability about reading specialized tourism literature. Third, improve the specialized tourism English skills. In this course, students will learn to correctly use specialized tourism terminology, and also enhance abilities for reading specialized tourism-related literature and articles. All in all, it is a course to improve students’ knowledge for tourism English.

 

Ÿ   Events, Conventions, and Exhibition Planning Practical (3/3)

The conferences and exhibitions in the international market have grown tremendously, and this course includes the main topics of the location supplier industry. This course is related to complexity and budget planning, site selection, contract negotiations, logistics and legal issues, etc. Meeting planner skills are a key component of the main research. For example, the material handling, decoration, lighting, audiovisual, registration, housing, food and beverages. The impact of technological change and the opportunities of industrial creation will be discussed in each section. The conferences and exhibitions industry has grown tremendously in the international market, this course focuses on this industry. It is a course that has a certain amount of complexity, it teaches budget planning, site selection, contract negotiations, logistics and legal issues, etc. Meeting planning skills are a key component in this course for research. For example, material handling, decoration, lighting, audiovisual, registration, housing, food and beverages. The impact brought by the technological revolution has helped this industry evolve furthermore, so this course is a very supplement course.

 

Ÿ   Human Resources Management (3/3)

Students will get some abilities from this course. First, learning the professional knowledge and skills in human resource management. Second, understand the actual operation of the industry. Third, improve the students’ professional management skills. Forth, understand the use of human resources management functions. This course enables students to learn professional knowledge and skills in the human resource management sector. Through learning theories, students are also able to slowly understand the operation of the industry, and with fundamental knowledge they will then on improve theorized management skills, with the above stated curriculum plan, students will fully understand the use of human resources management.

 

Ÿ   Accounting (3/3)

Accounting system is a global business language. This course covers the complete accounting cycle. From the transaction record of the running account to the common type of financial statements used by the restaurant and tourism industry. Students can establish a management perspective, meanwhile, in business management, learn how to record and summarize transactions in financial statements. For different travel and hospitality departments, check the cost management and profit and loss analysis. Students can also think about the impact of International Financial Reporting Standards (IFRS)

 

Ÿ   Tourism & Hospitality Marketing (3/3)

Students are able to understand the basic knowledge of the travel industry marketing through consulting the research of international cases. They will do researches of traveling and hotel marketing’s uniqueness. Including service, selling skills, loyalty marketing, pricing, products design, package, promotion, selling, management and planning of sales, and the classification of customers. By the study of departments, students could assess the basic rules of marketing management application. Ex: Creating marketing projects, researching consumer habits, conducting the marketing investigation and implementing the marketing combination.

 

Ÿ   Food & Beverage management (3/3)

We could know how F&B industry actives in the markets then training the abilities of how to operate and manage a restaurant by this course. In this course, students are able to understand how the food and beverages industry processes, and thereby training their abilities on how to properly operate and manage a restaurant.

 

Ÿ   Hotel management (3/3)

This course is talking about every department’s organization and duties in general business hotel and tourism hotel. Also, this course have an introduction of each department’s operation procedure and general management style. This course divided into 18 weeks, during this course we’ll have class speeches, visit hotels, team discussions and reports, and we’ll invite some hotel executives to have a conversation with students face to face. Then, students could learn more about the hotel industry and have more choices for future carriers. This course enables students to have a more developed knowledge of the hotel industry, and thereby learning how to operate and manage a hotel. This course comprises of the introduction to a hotel’s many departments, and how a hotel is generally managed, and the different styles of management. During this course, students will have group projects, visit hotels, group discussions, group reports and class speeches. The main reason things are done in groups, is to encourage students to get accustomed to teamwork. There will also be times when hotel executives are invited to give speeches, doing this will enable students to have more insight about the hotel industry and have more choices for future career planning.

 

Ÿ   Sustainable Tourism (3/3)

Globalization and sustainable tourism are becoming the main issues in global tourism industry. This course will lead the students to understand the present issue and challengers which are caused by globalization. Through this course, we could look into how international tourism increase and how tourism industry develop global environment. Meanwhile, we’ll explore the development of sustainable tourism in hospitality industry and concentrate on the attack that tourism bring to. For example, the strategy of profits maximization and negative effect minimization. Students will investigate by making reports and discussions. Therefore, students will find out the continuous challenges and chances that hospitality industry and consumers caused. Globalization and sustainable tourism are becoming main issues in the global tourism industry. This course will lead students to understand present issues and the challenges that come along with globalization. Through this course, students will look into how international tourism has grown, and how the tourism industry developed into a global industry. Students will also explore the development of sustainable tourism in the hospitality industry and concentrate on the impact that tourism brings upon the world. For example, strategies for profit maximization and negative effects minimization. Students will demonstrate their learning results by doing group reports and presentations. Through this course, students will understand the continuous challenges and the chances that can be made from this industry.

 

Ÿ   Research Methods (3/3)

Through this course, students will:

1. Science research and quantitative methods.

2. Reliability and validity.

3. How to write a thesis.

4. Research design.

5. Measure theories and methods.

6. Data processing and analyzation.

7. Description of statistics.

8. Probability theory.

 

Ÿ   Seminar in Tourism (3/3)

This course is training students’ abilities on how to collect data, process data, describe data, analyze data, and surmise the analysis results by doing research.

 

Ÿ   Off-Campus Internship (I) (II) (20)

Ÿ   Overseas Visiting (1/1)

 

Program Elective Course

Ÿ   Tourism E-Commerce and Revenue Management (3/3)

This course provides a comprehensive overview and management of e-commerce and revenue management. It also provides the principles of e-commerce utilization in daily travel business, introducing students to the basic concepts of e-commerce. And language, students can improve the successful sales of the business, market share, and can also improve the quality and cost-effectiveness of business processes. This course covers a wide range of e-commerce principles in the travel and hospitality industries, including the process of managing technology applications and the overall business strategy of the organization. E-commerce affects work strategies, workflows, organizational structures, and business operations efficiency can also improve quality and communication. The course also takes a business-to-business and business-to-consumer perspective.

 

Ÿ   Tourism Resources Planning (3/3)

This course is intended for students to understand:

1. The theoretical and operational skills of tourism resource planning, including basic architecture, resource survey and analysis, integration methods, and presentation of the overall report.

2.  How to develop various types of resources into resources suitable for sightseeing, leisure, and recreation.

3.  Through the practice of actual cases, to train students to establish the basic concepts and capabilities of planning work related to destination resources.

 

Ÿ   Project Management (3/3)

This course is designed to teach students the application of knowledge, skills, tools and techniques to plan activities. Through four steps of planning, execution, auditing and improvement, students can understand the quality of management, cost control, budgeting, risk assessment, etc. of the project, as well as the work breakdown map and the use of organizational decomposition maps, so that students can learn how to make a special project.

 

Ÿ   Ticketing (3/3)

This course contains technical information needed for tourism. It will focus on networking and information technology as a tool that can influence the tourism industry, with a focus on providing a detailed understanding of how to make electronic marketing, e-commerce, and online information publishing systems a commercial to a successful lock. It will also foster student development, publish business information, websites or topical briefings related to the company.

The content of this course can be roughly divided into:

1.  Introduction and application of IATA geographic area.

2.  Fare selection criteria.

3.  Introduction and application of IATA neutral currency.

4.  Introduction and application of the pricing system.

5.  Introduction of higher intermediate point and fare rules.

6.  Ticket format and field description.

Ÿ   Global Distribution System (3/3)
In this course, we focus on the use of the Abacus system to help customers book flight itineraries, car rental, and room reservations, arranging all of the above with a computer, and furthermore gain the ability to arrange an itinerary, also learning how to write out a receipt, enabling students to be able to independently search travel files and related applications.

Ÿ   Entrepreneurship Management(3/3)
In this lecture, it included some current theories, and development to begin a hotel or a travel agency. Topics may mention resource, environment, strategy, business planning, electronic environment, new risk investment, and franchising. Use the mode of the student entrepreneurship as a main framework of this lesson, and propose an example of how they success, fail, and their spirit. Case study is the study strategy this lesson usually uses.

      In this course, current theories and developments are a key point, topics contain hospitality resources, environments, strategies, business planning, electronic environment, new risk investment, and franchising. Through student entrepreneurship as a main framework for this lesson, students are asked to propose an example how it succeeded, failed, and their thoughts. Case studies are the main teaching materials this lesson is based on.

 

Ÿ   Casino Management (3/3)
Learn some concepts of the development of the casino industry, and the ability to analyze that workers need. This course gives students the main concepts of the development of the casino industry, and through theorizing, teaching students how to analyze this industry, how it works, and the components of the workers.

Ÿ   Introduction to Cruise (3/3)
Know more about cruise industry, its related organization, and how to operate the related business on the cruise to discuss the operation of cruise industry, and marketing.

        This course elaborates on the cruise industry, its related organizations, and how a cruise ship is operated and managed. It also introduces how business is done on a cruise ship, and through class discussions, cultivating students to think on the topic of a cruise ship, thereby enabling them to have a deeper understanding of the operations and marketing of the cruise industry.

Ÿ   Crisis Management in Tourism (3/3)
In this lesson is to test the safety, and what risk issues will happen in tourism industry. Topic includes some management strategies, and a program used to get rid of economic depression, natural disaster, health and safety emergency, crime, war, terrorism, technical innovation, and some geographical or political forces.

       Through this course, students have to understand safety and risk issues that may occur in the tourism industry. Main topics of this course are management strategies, and programs used to rid of economic depression, naturals disasters, health and safety emergencies, crime, war, terrorism, technical innovation, and geographical or political forces.

Ÿ   Financial Management (3/3)
The student discusses the basic theories and the funding needed in all kind of business environment. The topic includes the analysis of financial ratio, budget, expectation, the evaluation of intangible assets, short or long term financing, the arrangement of stock right and non-stock right financing, risk investment, capital expectation, some related costs, and the factors of risk.

       Through this course, students are able to understand basic theories and fundamental knowledge of the business sector. Topics include, the analysis of financial ratios, budgeting, expectations, the evaluations of intangible assets, short and/or long term financing, knowledge of the stock market, risk investment, capital expectations, related costs, and factors of risks that may occur. This course, is for students to understand the importance of financial managing wisely.

 

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