It is believed that the university will establish an international college in 2012. To implement the university’s goal of internationalization of hospitality education, it will admit international and domestic students to study together in order to cultivate talented hospitality professionals with international views and competitiveness and to forge a world leading hospitality learning environment in an international structure. The international college features the development of top foreign languages, practice as foundation, international views and overseas work. To achieve this target, it has planned to implement outstanding foreign language capacities and the philosophy of practice teaching to promote overseas practice, enroll international students, enhance the cultivation of professional attitudes and team spirit and cultivate foreign language abilities in the tourism and hospitality fields with international competitiveness, as well as enhance students’ international employment opportunities and competitiveness of the university.
The program matches the university’s entire plan and emphasizes the combination of theory and practice. As for course arrangement, it focuses on theory and practical skills to cultivate students’ basic professional skills in tourism and hospitality and encourages students to obtain the relevant certificates demanded in the workplace. Furthermore, it reaches the goal of integrated learning and use in the Last Mile to unite the academic circle with industry and realizes the value and features of practice and application in a technical and vocational system.
The program gives priority to arranging basic theory courses and advanced professional courses in levels 1 and 2, while enhancing the training of language abilities to cultivate talented tourism and hospitality professionals with international views. During level 3, a 1-year career program is implemented off-campus to carry out the idea of strengthening cooperative education and fully integrating studies into industry. In level 4, focus is placed on cultivating students’ abilities of independent thought and professional integration. Through special seminars tourism and tourism and hospitality preparation, the school promotes university-industry cooperation to achieve the goal of a combination of theory and practice. After working 3 to 5 years after graduation from the program, students can include a specific career direction into their personal career planning through accumulation of personal experiences and professional knowledge, with the expectation to spread their wings in the tourism and hospitality industry and realize their personal goals.
In the wake of domestic and foreign issues, the development of the tourism and hospitality industry shall pay close attention to operation and management, and the basic idea for course design of the program will emphasize an appeal to internationalization and the integration of information into future development. The bachelor program in international tourism management, with professional foreign language abilities at its foundation, emphasizes diversified learning, supplemented by professional intelligence, case discussion and practical research to train students’ professional skills and to cultivate talented professionals with creation, integration and operation, as well as management abilities for the hospitality and tourism industry.
The program is designed with two different cultivation goals for students to choose from in order to allow students to combine their personal career planning with the program’s cultivation targets so that they can take relevant courses and learn professional knowledge and skills to meet their personal career goals, with the hopes of cultivating professional service skills and international tourism marketing talents for the international tourism industry in which they will be the backbone.