Introduction to the department / Educational Objectives
1. Educational philosophy
The educational philosophy of the International Bachelor Program in Tourism Management is based on the university’s educational philosophy and tenets and targets an all-inclusive education. It engages in instruction and industry-university cooperation to cultivate professional talents with international views and business ethics demanded for the sound construction of the nation, society, tourism development and individual potentials. Furthermore, it proposes the value of serving humanity to promote the internationalization of the nation, society and business.
2. Educational objectives
It is believed that the university will establish an international college in 2012. To implement the goal of internationalization of the university’s hospitality education, the school will admit international and domestic students to study together in order to cultivate professional hospitality skills with international views and competitiveness and to forge a world leading hospitality learning environment within an international structure. The international college features in its development the top foreign languages, practice as foundation, international views and overseas experience. To achieve this target, the school has planned to implement outstanding foreign language abilities and the philosophy of practice teaching to promote overseas practice, enroll international students, enhance cultivation of professional attitudes and team spirit and cultivate foreign language abilities in the tourism and hospitality fields with international competitiveness, as well as enhance students’ international employment and competitiveness of the university.
3. International Bachelor Program in Tourism Management
This program was officially established in the 2010 academic year with the expectation of cultivating students’ English learning abilities through complete English instruction of professional courses while obtaining the latest world information and professional knowledge. As for course arrangement, in order to respond to the Ministry of Education’s policy to encourage students’ diverse development, the university established four cross-field technical bachelor’s programs. Depending on the experience and knowledge of teachers engaged in the professional field for many years, the school creates a diversified learning environment and resources for students with an international program that allows students immerse themselves deep into the tourism and hospitality industry to improve international competitiveness and establish the international program of the university as a leader in tourism and hospitality education. Upholding the tenets of the international program and coping with external environmental reforms and the trends of hospitality and tourism, the program will cultivate students to be talented tourism marketing professionals with international competitiveness and professional service skills in the international tourism industry.
(1) Professional talents in international tourism service
Outstanding talented service professionals in the tourism industry can provide tourists fine service, experiences and memories and can improve customers’ satisfaction. This program will cultivate talented professionals with a background of tourism service and a practical base. In extensive tourism industries resulting from tourism promotion, relevant tourism service industries will more effectively improve the operational fluency, the integrated service experience and satisfaction, all of which increase the return rate of customers and maximize industry profit.
(2) Talented Professionals in international tourism marketing
This program will cultivate talented tourism marketing professionals with a macro international view. On the basis of building tourism knowledge, it stresses developing an international market to increase the additional value of various tourism industries and assist businesses relevant to tourism stand out from the crowd of an international tourism market full of flourishing enterprises.
4. Cultivation of students with eight core abilities
The eight core abilities are as follows: professional knowledge, question resolution, language communication, technical service, administrative management, international vision, career planning and activity planning. All the courses are designed around the basis of the above mentioned eight core abilities.